We are all creative. I don’t care what job you have or who you are, we are all innately creative as we are all human beings. Living creatively means being authentic to yourself. - Bianca Santos


99 Percent Lifestyle is a magazine that focuses on the world’s best creators and entrepreneurs. Everything we do aims to inspire our community – with stories, advice and insight from the worlds most creative minds & intelligent business leaders.


Our print magazine acts as a gateway into some of the most inspiring individuals from around the world. Through interviews we distil and share the most enlightening stories and experiences, packaged in a beautiful & timeless publication.


Conor Rees

Founder of 99 Percent Lifestyle

The Story

99 Percent Lifestyle is a one-man magazine run by Conor Rees. Conor is a Journalism graduate who began 99 Percent Lifestyle straight out of University in 2015. Since then, and the official launch of 99 Percent Lifestyle Volume 1, Conor has won multiple Media and Journalism awards at the annual MMS Awards 2016, as well as being a judge at the prestigious Midlands Media Awards 2016 in October.

99 Percent Lifestyle began as a university project in 2015. Conor wanted to create a platform that shared valuable content and advice from leading creatives and professionals in particular industries in the lifestyle world. The idea was that this content could inspire people to live a more creative life, from advice on becoming a photographer or designer, learning how to cook by reading recipes from top restaurants, advice on starting your own business from people who have already done it, or simply to travel more and create your own travel adventures. 

Head over to the blog where Conor will be sharing more valuable and inspiration content in the form of interviews and features. 

If you would like to get in touch with Conor Rees then please contact him on social media or the email: info@99PercentLifestyle.com

What is a '99 Percent Lifestyle'?

According to the American inventor Thomas Edison

“Genius is 1% inspiration and 99% perspiration” – we’re here to provide the inspiration as you work hard, graft and persevere, in life and business.

Can I submit a guest post?

We are not currently accepting guest posts for the website but you are welcome to pitch a piece of content for our print magazine. To have you piece of content published in the magazine, it needs to be consistent with the type of content already produced in the magazine. Please, familiarise yourself with our style and audience before pitching your ideal. We receive copy/paste guest post pitches every single day, and 9 times out of 10 then will end up in the email trash bin. Make your pitch stand out and do your research, it’s easy to spot a copy/paste email compared to a genuine pitch by someone who has done their research.


Feel free to use the Contact Page or message us on social media with your pitch or if you would like to find out more information.

Can I use any of your photos/ written work?

99 Percent Lifestyle uses a range of original, copyright free and photos with the permission of the copyright holder. Please refrain from using any photos on 99 Percent Lifestyle unless you have permission from the original copyright holder. If you would like to use one of the photos on 99 Percent Lifestyle then please contact us via the Contact Page and I’m sure we can figure something out if possible.

Where are we based?

Birmingham, UK.

How can I get in contact with you?

If you would like to ask a question, have a suggestion or simply have something you would like to discuss then we will do our best to respond to every query. You can either leave a comment below an article, email us or contact us via social media.

You can find more information on the Contact Page.

Press and Awards




If you would like to advertise with 99 Percent Lifestyle then please head over to the Advertise page