Interview with Graphic Designer and Typographer Goce Veleski

Interview with Graphic Designer and Typographer Goce Veleski

Goce Veleski is a freelance designer based in Skopje, Macedonia. The award-winning designer and typographer has worked on projects such as work on the Peanuts movie and Marvels second season of Daredevil. Goce also runs his own clothing company, #OhMyGod (#Омајгад), that uses only Cyrillic letters.

I found Goce through the Daredevil poster he created whilst browsing Behance. There are various other projects from the designer and  typographer that also stood out but the Daredevil poster was the initial piece of work that captured my interest. The reason why I conduct interviews with creatives/ creative people is to find out their path, in the hope that it will shed some light on how you can get your dream creative job, find inspiration and also motivation to work in an area that you love and want to work in.

Before we get into this interview if you would like issue 1 of 99 Percent Lifestyle for FREE then all you have to do is sign up to the newsletter here. Issue 1 features over a dozen creative interviews with people such as Devin Super Tramp, Justin Maller and Finn Beales, along with loads of features such as looking at Birmingham’s food scene and writing advice from the writer of World War Z and Peaky Blinders.

Interview with Graphic Designer and Typographer Goce Veleski

How did you become a designer?

Wow, this is a throwback. It all started when I was 13 years old and figured out that I wanted to vandalise my hometown with graffiti. I didn’t have the chance to go to art school and because of that, in high school I started to make some photo manipulations in Photoshop, first for my friends. I started swapping faces, after that I was pimping cars etc. That’s when I realised that this is actually pretty cool. After high school I decided to skip college and started working on my design skills. And here I am, after 8 years of hard work still a designer.

When did you get your first big break?

I had an opportunity to start as an intern in a small creative agency in my hometown, and that’s when I made my break as a designer. I immediately started working on everything; they gave me various tasks, from basic designing to copywriting, packaging design, layout design and stuff like that. So every night it was a struggle to figure out all the problems and get there in the morning with a solution. After three and a half years of working there I had the chance to start working at a big advertising agency called McCann, so the big break was definitely at the very beginning.

How would you best describe your style of work?

Oh, this is hard. Clean but messy I guess its best described. I try to take the most of everything and put it in the very minimal and clean form.

What are you currently working on?

I have a day job and a night job and one in between. From 9 to 5 I’m a graphic designer at a Digital Media Agency, Kajgana, after 5 I work as a freelancer on UpWork, formerly oDesk. I also have my personal T-shirt brand called Oh My God, so most of the time I’m working.

What advice would you give to people looking at perusing their dream career?

I must quote Shia LaBeouf, “Just Do It!” No, seriously guys, if you have something in your mind do it. Ask for advice; don’t be afraid to get negative feedback, that’s actually the best feedback that you’ll ever get. Don’t ask your friends for thoughts, ask a stranger. Your friends will probably lie to you, so they won’t hurt you, and a stranger doesn’t know you so they will be honest.

What keeps you positive and motivated on a daily basis?

Almost everything. The people I love, the fans of my brand, great designs and money.

Who is your idol and why?

This is easy. Jessica Walsh from Sagmeister & Walsh. Her work is like magic; you can’t believe that is true.

What is the hardest lesson you have learnt?

Know your price, and learn to say no.

What piece of work are you most proud of?

My latest project that got shortlisted in Computer Arts. It was the annual cover for “New Talents” and I got in the top 30 designers in the world by Computer Arts and D&AD.

Do you have a memorable quote?

Yes and its personal. “Maybe I can’t make the world a better place for living, but I’ll give my best to make it a better place for watching.”

“Maybe I can’t make the world a better place for living, but I’ll give my best to make it a better place for watching.”

What advice would you offer to someone starting out in your field of work?

Don’t steal designs. We have the Internet now, and everything can be found in a second. Try your best, get inspired but never steal designs. It’s bad for you.

If you could go back and tell your 18-year old self one thing, what would it be?

Good job man. Because if it wasn’t for my decisions then, I really don’t know where I would see myself right now.

What do you do in your spare time outside of work?

For what is left of my time I try to take the most out of it. I usually get lost in time on my PlayStation.

What is your favourite musician?

Goldie; London Elektricity; DJ Marky; Mos Def; Gramatik.

What is your favourite food?

Meat, except for fish.

What is your favourite current book?

Waiting for Godot.

What is your favourite mobile app?

Adobe Ideas.

What is your favourite website/blog?

Behance; From Up North; Abduzeedo.

What is your favourite video game?

The Assassins Creed franchise except Unity; Mortal Kombat also.

What is your favourite film and TV show?

Film, Fear and Loathing in Las Vegas; All the Marvel movies; Grand Budapest Hotel. TV show, Breaking Bad; Marvel’s Daredevil; How I Met Your Mother; Family Guy; South Park.

Is there anything else you would like to tell me about yourself?

I’ve told you everything, maybe after a pint or two we can talk more about the meaning of life.

I hope you enjoyed reading this interview with the designer and typographer Goce Veleski. If you would like access to our free resource library then all you have to do is sign up to our newsletter.

Interview By Conor Rees.

Pictures used in this article are used with permission from Goce Veleski.

You can find out more about Goce and follow what he is up to from the following social links: