13 Mar The Psychology Behind Effective Brand Names
Would you choose a business called ‘Cheesy Crust’ or ‘Famous Pizza’? We would suppose most people would opt for Famous Pizza. Although the term ‘Cheesy Crust’ is likely to sound more entertaining, generally we’re drawn to organizations with a proven track record of achievement. This prompts the question, what makes us trust a brand name enough to invest in it? This article will explore the psychology behind powerful brand names and the elements that make them amazing and desirable.
1. Use The Right Keywords
According to professionals like Namesurfy, when you are creating a brand name, it’s important to think about the keywords that you want to include. Keywords are the fundamental building blocks of a brand name, and can often be used to describe the company’s products and services.
For example, “Famous Pizza” is a memorable brand name that instantly communicates its main offering.
2. Make It Clear And Simple
Effective brands are short, clear and easy to understand. The more complex a brand name is, the more difficult it will be for people to remember it. To increase clarity, use familiar words, grounded syntax and simple spellings.
For instance “Piece of Cake” isn’t a common phrase, and it’s hard to keep track of the extra ‘e’ at the end of the brand name. On the other hand, “Cakey Pie” is a more straightforward name, and would be an easier brand to remember.
3. Question The Relevance
The best brand names are relevant to the company’s core product or service. This helps customers to make connections and strengthens the company’s brand identity. Good brand names should also reflect the company’s target market and be relevant to the broader industry.
For example, “VidaLoca Motorcycles” is a great brand name that captures the essence of the motorbikes they produce and the lifestyle they associate with. It not only resonates with existing motorbike enthusiasts, but also appeals to anyone who is looking to experience the thrill and excitement of owning a powerful motorbike.
4. Check For Versatility
It’s crucial to establish a name for your company that will endure. Making sure that your brand is adaptable is one approach to make sure that it can endure relevance regardless of market and industry changes. Your firm gains more adaptability and flexibility when you invest in a brand name that can be modified and applied across several goods and services.
“Baskit,” for instance, can be used for more than simply a variety of baskets; it can also turn into the go-to spot for other lifestyle-related goods including home goods, furnishings, and clothing.
5. Make It Memorable
Above all else, a great brand needs to be memorable. This is usually achieved through elements such as alliterations, rhymes, puns and humor. A good brand name should be ‘sticky’ – something that has an emotional connection with customers. Voice recognition is a great tool to test how easily a brand name rolls off the tongue and sticks in people’s minds.
Take “Lushious Bakery” for example — it’s a great brand name that is both memorable and versatile. It references an iconic phrase and also reflects the company’s core product – delicious fresh bakery items.
Developing a unique and effective brand name is without a doubt one of the most important factors when it comes to building a successful business. Understanding the key elements that make a brand stand out — clarity, relevance, versatility and memorability is key. Aim to create a brand name that is both creative and timeless, and something that your customers will easily identify with. With a successful brand name, your business is much more likely to succeed in the long run.