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Tips on Broadening Your Small Business’ Marketing Strategies

Small business owners often face many difficulties when it comes to marketing. It can be challenging for them to find the time and money to invest in their marketing strategies, so they need a plan that will help them get started. The problem is that once you start, how do you know what your next steps are? To help with this, we have some tips on broadening your marketing strategies for small businesses!

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1 Find low competition keywords 

Keywords are a great way to get started with your marketing campaigns. We all know that Google Adwords is an excellent source, but have you thought about researching keywords? Keyword tools can be handy for helping small business owners find the best keywords out there and how difficult it will be to rank in those results. In addition to this, we also recommend checking out alternative search engines such as Bing and Yahoo! It’s always good to see what kind of competition other companies face when they’re trying to market their products or services online because this gives us a better idea of where your company should start at if you want more traffic coming from these sources. The easier it is for your website to make its way up the rankings for a particular keyword, the more likely it is that customers will find you and purchase your products or services.

2 Develop your community app

One of the most effective marketing strategies online is having a community app. You can create an app for your company and use it as a tool to manage customer service, sales leads and even reward customers with coupons or deals on their subsequent purchases if they refer friends and family who end up purchasing from you! So you can start by creating unique ideas with Disciple Media for the ultimate community apps. This will provide excellent exposure because now people know that when they purchase something from you, they get great products/services and extra goodies just by sharing your business with others. 

3 Target your audience on Facebook

One of the most exciting and new marketing strategies that we see small businesses targeting their audience on Facebook. This strategy doesn’t just appeal to customers but also works well with Google Adwords because you can use your current ad campaigns to get more exposure for your company by creating a custom audience for all those who clicked on ads and viewed specific content within Facebook, visited certain pages or did some other actions which show they’re interested in what your business has to offer. You can then send out notifications/messages directly through social media platforms such as Twitter, Instagram, etc.

4 Generate leads with Google ads

We all know that not everyone who visits your website will be interested in what you have to offer, but with the right Google ad campaign, these people can become customers. However, this isn’t as easy as it sounds and takes a lot of strategy and planning. For now, though, realize that using such campaigns effectively through clever placement for ads, including keywords related to your business/website niche, will help generate leads that you can then turn into sales!

In conclusion, there are many ways to broaden your marketing strategies for small businesses, and we hope these tips help you get started with developing a more effective business plan.